We use the “Search Ads 360” service from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, on our website, which supports advertisers in creating, managing and optimising cross-search engine campaigns. In doing so, Search Ads 360 uses floodlight tags to capture conversions. This allows both display and search advertising to be tracked, preventing duplication of cross-channel conversions while providing a more accurate picture of the advertising posts made. The collection and evaluation is carried out exclusively on a pseudonymous basis, so that it is fundamentally impossible to draw conclusions about your identity.
In addition, we store the Google Click ID (GCLID) to evaluate the success of our advertising campaigns. A partial sales value is assigned to a GCILD. The attributed revenue value is played back to Google via the GCLID to evaluate and optimise the placement of the ads.
The cookies stored by Search Ads 360 are deleted after 90 days at the latest. For more information about Google’s privacy policy and terms of use, please visit: